To make sure your visuals are communicating the way they should, we’ve compiled this guide to all things visual identity-by the end you’ll be prepared to create one that will inspire customers to pay attention.
But with great power of communication comes great responsibility: you’ll want to be extra cautious that you’re not sending the wrong message. They speak on a primal, emotional level and are thus more persuasive. Images are a powerful form of communication, specifically because they do not communicate with words. Visual identity is how you shape perception and create an impression through the visible elements of your brand. In branding, “what you see” is a brand’s visual identity. They’ll have no reason to give a visually unimpressive brand the benefit of the doubt-it’s up to the brand to earn that kind of trust.
At least, that’s how potential customers will feel. When it comes to branding, what you see is what you get.
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